Job Purpose & Mission
Starbucks Channel Development is a close-knit, high-performing business unit with a mandate to amplify the power & reach of the Starbucks brand, with care, outside of coffeehouses. 
In EMEA, the Channel Development organization is made up of three divisions – Ready-to-Drink Coffee (RTD), At-Home Coffee (AHC) & Foodservice (FS) – with each operating via a distinct partnership business model. Collectively Starbucks Channel Development is present in 56 markets across EMEA.

The role acts as the partner for insights, market research and analytics with the primary objective of delivering best practices and standards that elicit superior market & consumer insights, business intelligence and analytics across EMEA, influencing stakeholders internally and across our partnerships.

The candidate will have a truly deep understanding of insights and analytics and how its power underpins strategic decision-making. They will be responsible for continual building and improvement of solid business and consumer understanding of our market, brands, competition and ensure that the information/metrics are accurate, available, and accessible to facilitate business information exchange.

The role is responsible for one direct line report covering insights & analytics.

Summary of Key Responsibilities:

• Develop competitive insights for our business through best-in-class usage of market, customer, and consumer behaviour data across key markets.
• Lead the development and maximise long-term regional sales data agreements with a global level understanding of how these partnerships work.
• Lead development and use of consumer panel data across the enterprise and partnerships.
• Support year-to-go plan with key milestones: EMEA business reviews, multilayered reporting cycle, deep dives, strategy, and brand planning.
• Develop and provide a deep understanding of shoppers’ & consumers' lives, behaviours, needs and attitudes and their relationship with our brands and products to create/drive meaningful brand, category strategy and innovation.
• Lead primary market research projects across brand, innovation and renovation including pack testing, design, innovation development, product testing, brand tracking and advertising testing.
• Maximise efficiency, effectiveness and impact of research projects globally and regionally including with retail teams and external partnerships.
• Deliver regular international business reporting on time and to the highest standards.
• Development of core strategy templates to build a long-term legacy of metrics.
• Ensure all sources are maximised: Kantar, ad-hoc research, IGD, Euromonitor etc.
• Use supplier networks as a source of competitive advantage through leading-edge methodologies and remaining connected to research developments.
• Support establishing process cross-functionally, so business decisions are based on factual analysis.
• Improve levels of data understanding across functions.
• Improve levels of basic self-service across functions.
• Help identify business issues and opportunities (including hypothesis generation and risk assessment).
• Develop best-in-class processes and tools in areas of Trends, Market and primary research.
• Competitive Intelligence that provides actionable insights that assess risk and identify new product and growth opportunities.
• Drive ad-hoc consumer research (Qualitative and quantitative) in collaboration with market and strategic partnerships.
• Develop and execute annual research learning plans with our partnerships within approved budgets.
• Influence internal global/regional teams and across our external partnerships by bringing the voice & data of our consumers to drive better business decisions.

Knowledge, Skills & Experience:

1. Extensive market research and data experience specialising in FMCG.
2. Experience in both agency and client/brand side in roles covering category, shopper, and consumer.
3. Degree required (preferably MBA or BA)
4. Extensive experience in Syndicated Analytics directly working with vendors such as Nielsen / Circana / Kantar / Europanel
5. Ability to combine big 360 data sets to create simplified actionable insights covering category stories, market & brand performance and innovation reviews as well as identifying white space opportunities.
6. Knowledge of global-level insights capability and CPG performance dynamics
7. Professional market researcher (e.g. Certified member of MRS)
8. Strong understanding and experience with different research methodologies, set-up, questionnaire design, analysis, and storytelling (both qual and quant) across all marketing 4Ps
9. Experience in big data, analytics, data harmonisation and utilising data visualization (e.g. PowerBI)
10. Strong analytical and problem-solving skills
11. Strategic thinker with compelling experience in developing insight functions and building insights know-how.
12. Experience working with multicultural teams and across the EMEA region.
13. Commercial understanding – to ensure that research projects are always linked to financial benefits.
14. Holding self and others accountable
15. Flexibility, dealing with ambiguity.
16. Energetic and enthusiastic
17. Strive for continuous improvement.
18. People Management (one direct report)
19. An interest in developing coffee knowledge and skills